Long Street is situated in a great location: nestled within the key intersection of Hackney Road and Old Street in Shoreditch. London overground rail runs along the west side of the site. It is completely urban, yet due to the network of routes surrounding it, the location is surprisingly calm and quiet, providing a place of tranquility in this inner-city location.
The design is one of contrasts, juxtaposing hard with soft, dark with light, and natural with industrial. This concept of juxtaposition is strongly rooted in the aesthetic of Shoreditch, where plants cling to brick façades, artists paint bold geometric patterns on blank walls and people’s dress sense embraces the weird, the wonderful and the unconventional. Revealing Shoreditch’s unique inner-city character, the design is inspired by the industrial past and a renewed residential chic.
Comfortable yet edgy, the design is effortlessly cool, quintessentially urban.The landscape takes shape on four levels, including ground, sunken garden, podium deck and upper sundeck. The main entry provides a dynamic gateway experience. Lush planting greets residents and visitors, while a wall of climbers ascends the building wall leading towards the lobby.
Within the courtyard, soft and feathery planting breaks geometric lines of the paving and provides a buffer to residents living at ground level. Upon arrival at the lobby entrance, people can choose to climb the timber amphitheatre steps that lead to podium level. Alternately, on the south side of the lobby entrance, a set of stairs lead to a sunken garden along a green wall, towards the gym. In the back room, timber fences and bamboo create a secret garden, while also providing a barrier to adjacent private gardens.
The Long & Waterson design is based on the following principles:
- WARM AND WELCOMING
A secret garden emerging from this gritty urban environment, creating an inviting, comfortable and welcoming oasis for residents and visitors. The green space will offer residents an inspiring sanctuary from the concrete jungle.
2. COOL AND CONTEXTUAL
Strongly rooted in Shoreditch’s rough triangle embracing the cool, gritty urban edge characteristic of the neighbourhood’s industrial history.
3. DIVERSE AND DYNAMIC
A vibrant landscape that creeps into the hard urban environment. A green and refreshing destination that provides a place for everyone to relax, work, meet others or hang out.